Sunday, October 24, 2010

Bluetooth Marketing Effectively Increases Your Audience Share

Wouldn't you want to deliver your advertisements directly to your consumers? How could you make sure that the ads that you're paying for are actually being seen or heard by your target market? Newspapers, billboards, radio, TV, and the internet may be popular marketing media but how many people SEE what you have to offer? The majority are lost in thought or change channels once adverts come on. Now, there is a way to allow people to see what you have. It's called Bluetooth Marketing and what it does is deliver your message straight to a Bluetooth enabled electronic device like a mobile phone or a laptop. It's not spam or unsolicited mail, since the recipient must allow the video, message, or pictures to upload before he can see them.

All you need to start on this revolutionary marketing campaign is your ad, some Bluetooth advertising hardware like a dongle if you don't have Bluetooth in your computer or a long range Bluetooth antenna to allow you a bigger reach than a ten meter radius, and Bluetooth advertising software to let you reach your audience. How does it work? Studies show that approximately 80% of the current population have electronic devices that are Bluetooth enabled, so this is the target market you are trying to reach. Your hardware constantly monitors the people that pass within range of your device and send them a message once they come in range. If they accept, they will be sent your advertisement, which can be anything from a short video to simply your credit card.

Since each software download is licensed, consumers will also be sure that they are not receiving spam or malware. Imagine being able to use Bluecasting, another term for Bluetooth Marketing or Bluetooth advertising, in a highly populated area like a mall, a row or restaurants, near banks, at airports, subway stations or bus and train terminals... really, the potential is tremendous! Don't keep on with the old, static way of advertising. The Bluetooth solution is what you need with a limitless yet directly targeted market that can receive different kinds of media in different types of adverts and formats to keep in interesting and the consumers coming in.




Long Range Bluetooth - BlueMagnet is a leading company in Bluetooth Marketing and Bluetooth Advertising solutions. Whatever your business size is, we've got a solution that suits your marketing plan & budget.

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